I saw one of the best shows I attended all weekend ( Miike Snow) not as a result of Twitter chatter or viral promotions, but as a result of a referral from a 20-something passenger on the plane ride to Austin. If the Grand Prize winner lives within 100 miles of destination city, ground transportation will be provided in lieu of air transportation and lodging and no. We always talk at GFM about how the little things are what make the difference between a successful event and a great event.
Austin city limits media shuttle free#
Kudos to the ACL planners for putting the food away from the music, having a TON of free water stations, recycling options galore, good traffic paths, great public transportation and even having a large tented area for people to get out of the sun for a while. I didn’t notice much of anything other than good music, good food and cold drinks. Most of us never notice the event planning aspects of a giant event until something is going wrong. It’s definitely not the end of the world when you can’t boast to your social network about being in the fifth row at M.I.A., but it is another good reminder for your crisis communication plan: what do you do when cell phones don’t work because of a network overload or otherwise? I won’t name my phone carrier (*wink*) but there were times when I couldn’t even send text messages on my iPhone, let alone post videos to Facebook or check in on FourSquare. Given #1 and #2 above, it’s unfortunate when your mobile phone’s network can’t handle mass amounts of traffic. It made the overall experience that much more enjoyable. Kudos to the folks running for taking so much content (from vendors, artists, attendees, music lovers and the City of Austin itself) and funneling it into one channel. The problem for most of us is how difficult it can be to keep up with so much content on so many different social media platforms – many of which you don’t even find out about until after the fact, if at all. Contests, geotagging, instant photos and videos, real-time updates on “special guest” appearances…you name it, it was happening. It’s exciting to see how social media is being used at events of this magnitude. Keep those things in mind when putting together your crisis communication plan. It’s amazing to be able to share experiences with such immediacy, but it is also a good reminder of two things: The camera is always on, and media lives online forever. This isn’t anything new to most of us, but I was still amazed at the number of phones/cameras/videos that were used by the crowd during every act.
I had the pleasure of attending Austin City Limits Music Festival a couple of weekends ago, and in between the tried-and-true acts ( The Eagles), some great up-and-coming bands ( Vampire Weekend), some new favorites ( Edward Sharpe and the Magnetic Zeros) and a lot of fantastic people watching, I made five key observations over the weekend:
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